A "NEW era" of the Mildura Field Days was launched last night as organisers revealed a "revitalised vision" for this year's event.

Now in its 62nd year, organisers have promised "something for everyone" in 2013 with the unveiling of an event website for the first time revealing all this year's changes. Designed and created by Andrew Sherer, of local company Saunders Design Group, the website was "pivotal to the re-energised event and allows for promotion of the Field Days, its exhibitors and sponsors," event media officer Kirsten Lloyd said.

"(Last night's launch) heralded a new era with an eye-catching website and a new vision that celebrates agriculture and the wider community ... and how Field Days is transforming into a community event."
This vision is reflected in the new tag line for the May 24-25 event, "where agriculture and community unite", with a focus on attracting women and families

Event co-ordinator Dianne Johnstone said the event was "a fantastic opportunity to promote and encourage agriculture in our area". An example of this will be the launch of a 'Foodbowl' concept to promote local produce "from paddock to plate," one a number of new marquees and attractions to feature in the 2013 event.
An exhibitors' demonstration showcase, a marquee dedicated to women, an environmental marquee, a backyard display and lifestyle exhibits have also been added. Entertainment and activities aimed at children will complete what Mrs Lloyd expected to be a "fun fair atmosphere.

Designer and creator of the Mildura Field Days website, Mr Sherer was confident the event could measure up to other Field Day events. "We've done our homework on existing Field Days all around the state and overseas to make sure that what we've created is something that stands proud and really showcases our region," he said.

"There aren't too many Field Days with the amount of history that this place has and we wanted to bring in a tourism element as well, so that we're encouraging new exhibitors all the time and for people from anywhere to come and have a look at our region."

Mrs Lloyd added that advertising for this year's event stretched across the state and believed the Mildura Field Days had great potential for growth. "With something like this, you're not just supporting the current crop of farmers, you're supporting idea of a future for farming for our children," she said.
"It's an opportunity for Mildura to shine, not just within its own boundaries but across the state, and that is something that cannot be supported enough."

Article & Images courtesy of Sunraysia Daily
Published: Friday February 8th, 2013

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